
At maximice events group, we love seeing young talent grow and thrive in the world of events. A few months ago, Sara Riederer joined our Madrid office as
¡Hola! I’m Liliam Vich, Area Manager for Valencia at maximice events group, and I would like to welcome you to our local Alicante office.
With pristine beaches, charming villages, delicious cuisine and a warm climate, Alicante is the perfect destination for small and large corporate events.
Alicante is a one of Spain most rapidly emergent destinations for MICE, mainly because of its good value for money and its ideal services for both small and large meetings and incentives.
The special flair of this enchanting harbor town is underlined by kilometers of white sandy beaches and the bright blue Mediterranean. The rocky bays of the coast and the mountainous environment make this a unique destination with a myriad of water activities to choose from.
A particularly impressive view over Alicante can be seen from the famous landmark, the “Castillo de Santa Barbara “. In the beautiful marina you can admire varkous historical and modern ships.
Visitors can explore the city by foot or on a stroll. Alicante has more than 300,000 inhabitants and for them almost everything is within walking distance. You will perhaps discover “Turrón”, which is a regional specialty, a dessert consisting mainly of almonds, egg whites and honey, which is typically offered during the Christmas season.
Of course, one cannot be in the Alicante area without trying the typical paella, overlooking the sea by the harbor on a warm sunny day.
But also the Mediterranean cuisine in the charming surrounding fishing villages on the coast is universally highly praised.
If you choose to stay in Alicante city, the airport is only ten kilometers from the city center and the area has important sights and an exciting club and bar scene. In the narrow streets and cozy town squares one can experience what some may say is the authentic Alicante, offering a blend of accessibility, stunning venues, and a vibrant atmosphere.
Whether you’re looking for modern spaces, unique team-building experiences, or a relaxing incentive getaway, Alicante’s mix of culture, natural beauty, and excellent infrastructure ensures an unforgettable experience for any MICE event.
With 10 local offices maximice events group is the largest owner-managed DMC in Spain, creating live, hybrid and digital events for its clients around the world. Founded in 2008 and led since then by Markus Müller and Juan M. Caldentey the company reflects the perfect combination of German engineering and Spanish passion. From the beginning we have been growing sustainably in terms of human resources, local branch offices, environmental awareness and financial security for our clients.
Today we are one of the most solid and trustful DMC’s in Spain. As your local partner our mission is to make event management in Spain easy for you! With our core team of 35 experts we provide a 360-degree service, always on-brief, on-time, and on-budget. From our head office in Mallorca, we coordinate our ten local offices and two specialized business units – MICE & Automotive.
All our actions are based on what we regard as the fundamental principles of fairness, loyalty, respect and transparency.
Head of MICE
Area Manager Valencia
Area Manager Balearic Islands
Area Manager Madrid
Senior Project Manager MICE
Senior Project Manager MICE
Consulting Partner
Area Manager Cataluña
Project Manager MICE
Marketing & Sales Manager
Senior Project Manager MICE
Head of Controlling
Senior Project Manager MICE
Senior Project Manager Automotive
Head of Automotive
Senior Project Manager MICE
Project Manager MICE
Administration
Project Manager MICE
Senior Project Manager MICE
Project Manager MICE
Project Manager MICE
ICT Manager
ICT Assistant
Senior Project Manager MICE
InSuite Partner
Area Manager Canary Islands
InSuite Partner
Area Manager Basque Country
goBasquing Partner
Project Manager
Graphics & Web Design
Data Protection Manager
The native Aschaffenburger spontaneously ended up on Mallorca in 2002 – since then he calls the island his home. Markus is the thinker and driving force behind Maximice.
With his strategic and analytical skills and his passion for innovation and perfection, he always keeps the company on a successful course.
Besides coordinating our event team on German-language projects, he is responsible for the marketing, information technology and business development department.
Managing Partner
Managing Partner
Born in Palma de Mallorca and stemming from a family with a strong touristic tradition he brings that valuable touch of Mallorcan passion to our company. Juan Miguel is the heart and soul of Maximice.
Having studied Hotel Management and Food & Beverage, he began his career as a hotel manager before starting his own path with a very popular restaurant chain on the island.
In addition to coordinating our event team on English-language projects, he is in charge of Finance, Sales and Contracting.
"GERMAN ENGINEERING WITH SPANISH PASSION"
OFFICE HOURS
Monday to Friday
09:00 - 17:30
CONTACT US
marbella@maximice-events-group.com
OFFICE HOURS
Monday to Friday
09:00 - 17:30
CONTACT US
sevilla@maximice-events-group.com
OFFICE HOURS
Monday to Friday
09:00 - 17:30
CONTACT US
valencia@maximice-events-group.com
OFFICE HOURS
Monday to Friday
09:00 - 17:30
CONTACT US
barcelona@maximice-events-group.com
OFFICE HOURS
Monday to Friday
09:00 - 17:30
CONTACT US
mallorca@maximice-events-group.com
OFFICE HOURS
Monday to Friday
09:00 - 17:30
CONTACT US
ibiza@maximice-events-group.com
OFFICE HOURS
Monday to Friday
09:00 - 17:30
CONTACT US
madrid@maximice-events-group.com
OFFICE HOURS
Monday to Friday
09:00 - 17:30
CONTACT US
bilbao@maximice-events-group.com
OFFICE HOURS
Monday to Friday
09:00 - 17:30
CONTACT US
tenerife@maximice-events-group.com
OFFICE HOURS
Monday to Friday
09:00 - 17:30
CONTACT US
grancanaria@maximice-events-group.com
At maximice events group, we love seeing young talent grow and thrive in the world of events. A few months ago, Sara Riederer joined our Madrid office as
This May our Mallorca office team partnered with Four Seasons Hotels and Resorts at Formentor, for a Fam Trip in the north of the island.
After meeting with professionals from 18 different countries, one thing has stood out this IMEX Frankfurt 2025: the MICE market is expanding. New regions, new
Headquarter:
maximice events group, S.L.
Carrer Gremi d’Hortelans, 11
07009, Palma de Mallorca
Balearic Islands, Spain
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